Case Study
EduKids logo

EduKids Early Learning Centre

BROOKFIELD, VIC

From Reluctant Start to Take My Second Centre Too.

How EduKids went from 10% to 28% occupancy — 27 enrolments and 54 tours in just 3 months — and a phone call asking for a second centre.

Early Learning & Childcare
VIC • Brookfield
3-Month Growth Window
EduKids Early Learning Centre
27
New Enrolments
$933K+
2-YEAR LTV
The Call That Almost Didn't Happen

9 Children.
90 Empty Places.

When EduKids first reached out, the centre was sitting at just 10% occupancy. Beautiful building, qualified educators, solid program. But families simply weren’t finding them.

Visibility
Invisible

Google Business Profile incomplete — invisible in local search with fewer than 5 reviews.

Ads
Wasted

Previous ads had no landing page strategy — just a generic homepage with no retargeting.

Occupancy
10%

No keyword rankings for any childcare terms in Brookfield — zero organic enquiries.

“What are you going to do differently?”

— EduKids Director, first conversation

They didn’t need more promises.
They needed a transparent audit and proof.

“They’ve Already Tried Marketing.”

They weren’t easily convinced — and honestly, we understood why.

Transparent Audit

We showed exactly what was broken — no vague promises, no glossy pitches. Real data about their real situation.

Data, Not Promises

Real numbers from similar centres in comparable markets. She needed to see proof. That’s exactly what we delivered.

No Lock-In Contracts

Flexibility to walk away any time. We earn trust month by month — and let results do the talking.

The Real Cost of Waiting

With 90 places and only 9 filled, EduKids was losing ~$220,000/month in potential revenue. Every week without action was money left on the table.

$2,700
Value per Empty Seat / Mo
No Empty Seat Method

The Strategy
Implementation.

01

Paid Advertising Engine

Facebook campaigns with Kinder + CCS angles, dedicated landing pages, retargeting, and full CRM management to capture high-intent local parents in Brookfield.

02

SEO & Google Business Profile Overhaul

Complete GMB rebuild, keyword optimisation, citation network, and within 3 months — #1 rankings across every primary Brookfield childcare term.

03

Conversion & Follow-Up System

Same-day callbacks, structured multi-touchpoint follow-up, post-tour nurture sequences, and stage tracking to ensure no enquiry slipped through.

The 360° Funnel
180+ Leads
Ads, SEO, walk-ins, calls, referrals
100% of funnel
54 Tours
Lead-to-tour conversion
30% conversion rate
27 Enrolments
Tour-to-enrolment
50% conversion rate
EduKids Early Learning – Brookfield
The SEO Story Nobody Expected

Every Keyword.
#1 in 3 Months.

childcare brookfield #1
daycare brookfield #1
early learning centre brookfield #1
childcare near me brookfield #1
childcare melton south #1

The Numbers that changed Everything.

Within 3 months, results were visible not in reports — but in real families walking through the door every single day.

Year 1 Revenue AU$466,560
2-Year Lifetime Value AU$933,120
Return per Ad Dollar $274 : $1
Financial Summary
Total Ad Spend
(Google + Facebook)
AU$3,408
Revenue per Child
($120/day × 3 days)
AU$1,440/month
Monthly Revenue (27 enrolments) AU$38,880/month
Break-Even Point Under 1 month
Occupancy Growth 10% → 28%
Return per Ad Dollar $274:$1
Stable Benchmarks

The Conversion Ledger

30%

Lead → Tour Rate

180+ leads generated. 54 families walked through the door. Achieved through structured follow-up and zero-lag response times.

Systemized Follow-up
50%

Tour → Enrolment Rate

54 tours. 27 enrolments. A 50% close rate achieved through a refined offer and a tour experience that built genuine parent trust.

Trust-Based Pathways
Month 1

The Phone Call
That Said It All.

Shikha — the same Centre Director who’d been sceptical, half-hearted, and reluctant to spend another dollar on marketing — called us directly. Not to complain. Not to cancel. Not to ask “is this working?”

She’d seen the enquiries come in. She’d spoken to families booking tours. She’d watched children start attending who wouldn’t have found EduKids without the campaigns. The evidence wasn’t in a report — it was in the rooms of her centre.

“Can you do the same thing for our other centre?”

— Shikha, Centre Director — 1 month after her reluctant start

The Timeline
Day 0
First conversation — “What will you do differently?”
Week 1
Digital audit presented — Director impressed
Week 2
Shikha joins — sceptical, half-hearted. “One month.”
Week 3
Campaigns go live — first leads within 48 hours
Month 1
Tours and enrolments — results visible in the centre
Month 1
Shikha calls — asks for second centre
Month 3
54 tours, 27 enrolments, $933K lifetime value

The No Empty Seat Method Works.

“The best validation isn’t a metric in a report. It’s when a reluctant client calls you and asks for more.”

10%→28%
Occupancy Growth

In just 3 months from 9 children to 36 children attending.

54
Tours Completed

Families visiting in person, driven from every channel.

$933K
2-Year LTV

Lifetime revenue from 27 new enrolments at AU$1,440/month per child.

$274:$1
Ad Return

Every dollar spent on ads returned $274 in lifetime revenue.

Want to fill your centre the way EduKids did?

In this FREE strategy session, we will:

Audit your suburb visibility
Analyse your enquiry → tour → enrolment flow
Identify key leakage points
Show projected annual revenue impact
Share your personalised roadmap using the No Empty Seat Method
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